La Réserve Experience

The Story

The history of Avenue Gabriel magnificently embodies the quintessence of the Haussmann spirit.

The highly sought after 8th arrondissement won acclaim from the beginning of the 19th century.

Over the years, the emergence of the famous nearby ‘Golden Triangle’ has made this quadrangle even more valuable – to the point of it becoming the symbol of Parisian lifestyle.

The history of Avenue Gabriel embodies the quintessence of the Haussmann spirit to perfection. In 1818, Avenue de l’Elysée, which had existed since the creation of the Champs-Elysées in 1670, was extended beyond Avenue de Marigny, right up to Place de la Concorde. It was then called Avenue Gabriel, in tribute to the architect Ange-Jacques Gabriel (1698-1782). As first architect to the King, he created the Place Louis XV, which is today known as Place de la Concorde.

At the beginning of the 19th century, and then during the Second Empire, the Champs-Elysées district became the prime location for elegant Parisian life. Alongside the six houses bordering Avenue des Champs-Elysées in 1800, luxurious dwellings – Haussmann urban mansions, buildings or bourgeois homes – swiftly appeared. All the gardens were assigned to the Paris Municipality that developed them, building pavements and then four fountains. In 1854, the construction of the building located on the angle of Avenue Gabriel and the Rue du Cirque became part of this dynamic. Owned by the Duc of Morny’s family until 1888, the building was completely occupied by large apartments. Subsequently acquired by an insurance company, and taken over by the Compagnie Royale Asturienne des Mines in 1920, it became the property of Pierre Cardin’s Compagnie d’exploitation et de financement Capucines in 1960 who turned it into a residential hotel.

160 years after it was built, Michel Reybier has now restored it to its former glory and made it the latest most stylish address in Paris.

Michel Reybier

Excellence, authenticity, simplicity
My wish is that each of my guests, well-known or unknown but always acknowledged, should feel at home while being elsewhere; that they may share in an art of living filled with extreme refinement and delightful moments. The discovery of an exceptional wine, a personalised spa programme for an enhanced and longer life, a small kindness, a meaningful gesture... We are a house where people naturally gather; a club one is keen to enter and where spending time is a true pleasure.”
Michel Reybier

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